For Stores & Brands

Begin with an audit. Grow a store that lasts.

We help independent, second-hand and ethical stores make responsible fashion viable and desirable. An entry audit is the practical starting point: it shows what to adjust, and our consulting and long-term partnerships walk that path with you.

Pricing on request. A short intro call is free and helps us scope the right entry audit.

A warm, curated second-hand boutique interior.

Sound familiar?

  • A clientele that has changed, and habits that have changed with it.
  • Pieces that stay on the rail season after season.
  • A younger generation you'd love to welcome, without losing who you are.
  • A second-hand offer that hasn't yet found its shape.

What we build together

  • A second-hand offer that truly works, and lasts.
  • A sincere positioning that looks like you, hard to copy.
  • Fewer unsold pieces, less waste, and healthier economics along the way.
  • A team confident about the product and proud of the story it tells.

Our services

From diagnostic to growth.

Evaluating a boutique space with a notebook.
01

Entry audits

The starting point: a focused, hands-on diagnostic of your store.

Store Health Check

A focused in-store visit with prioritised, written recommendations within days.

Full Retail Performance Audit

A complete day of in-store evaluation and KPI analysis, with a personalised action plan.

Tailored to your reality. Other services available on request.

Hands arranging garments on a display rail.
02

One-time consulting

Targeted projects to fix and strengthen specific areas of your business.

Store Layout Optimisation

Floor plan, customer flow and product placement, with a concrete action plan.

Merchandising Strategy & Training

Visual merchandising diagnostic, display strategy and hands-on team training.

Team Training & Sales Development

Bespoke sessions on sales, service and product knowledge, tailored to your team.

Stock & Inventory Optimisation

Stock turnover, assortment depth and lines to reorder or markdown.

New Store Opening Package

End-to-end support from pre-opening through your first trading month.

Tailored to your reality. Other services available on request.

A conversation at a trade fair or in a partner store.
03

Recurring partnerships

Ongoing support to sustain results and grow over the long term.

In-Store Performance Reviews

Quarterly evaluations with scored reports, a real management tool.

Monthly Trading Review

Monthly sales, margin and assortment decisions to keep performance on track.

Trade Fair Buying Support

Expert accompaniment at trade fairs to avoid costly buying mistakes.

Tailored to your reality. Other services available on request.

Stores we've walked with

What it looks like in practice.

Anonymised stories of what an entry audit and its follow-up look like in real life.

Case 1

Independent multi-brand store, Brussels

A Belgian luxury boutique wanted to offer a buy-back service to its clients. By Us For You understood the need and connected the right players. Today, two boutiques collaborate, clients consume better, and everyone wins.

Full story on request, with our partners' agreement.

Case 2

Ethical brand launching second-hand

By Us For You works with a Brussels second-hand boutique to raise its customer service standards. Because choosing pre-loved should never mean accepting less. We help second-hand professionals deliver an experience on par with the best ready-to-wear boutiques.

Full story on request, with our partners' agreement.

What clients say

In their words.

Testimonials from clients and partners.

Merci de ta venue et merci pour le temps que tu prends à écouter les acteurs de la seconde-main d'une oreille attentive et curieuse.
Independent store owner
Heureux de partager avec vous cette envie commune de consommer autrement, avec plus de sens et d'impact positif !
Independent store owner

How we work

Five steps. One partnership.

  1. 1

    Store audit

    A complete evaluation of the key aspects of retail performance.

  2. 2

    Audit report

    A detailed report with findings, key recommendations and a roadmap.

  3. 3

    Implementation

    You implement on your own, or with our support services.

  4. 4

    Support services

    Targeted interventions matched to the needs identified during the audit.

  5. 5

    Recurring services

    Extending impact and building a long-term relationship of trust.

Why work with us?

Twenty years on the floor.

Industry expertise

20+ years in fashion, now devoted to circularity.

Tailored support

An approach shaped around your store, your values and your pace.

Built together

Lasting collaborations with stores and brands that share our convictions.